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Brand Voice
Tone of Voice
We have three principles that govern our Tone of Voice, which guide all our communication by audience
Authoritative, Trustworthy
Where to apply it?
Inscription Capital
How to apply it?
In all our communications, from financial reports to client interactions, we adopt a tone that reflects authority and trustworthiness, essential for a leading financial services brand.
Clarity in Communication
We use direct and clear language in financial reports and official communications to effectively convey information.
Building Trust
In our interactions with clients and presentations, we employ a tone that generates trust and security.
Education and Transparency
In educational meterials and marketing, we foster trust through education and transparency.
Professional, Insightful
Where to apply it?
Wealth Management
How to apply it?
Our approach in "Wealth Management" is to communicate in a professional and insightful manner, ensuring that our clients receive clear and effective advice.
Clear Explanations
In financial advising and market analysis, we offer clear and concise communication to facilitate understanding.
Personal Approach
In personal meetings and client correspondence, our tone is welcoming and comfortable.
Fostering Autonomy
In workshops and seminars, we educate and encourage clients to make informed decisions.
Warm, Understanding
Where to apply it?
Family services
How to apply it?
In "Family Services," we adopt a warm and understanding tone, essential for connecting with families and effectively addressing their financial needs.
Warm
We adopt a warm and understanding tone, essential for connecting with families and effectively addressing their financial needs.
Familiar Tones
In family meetings and personal consultations, we use a familiar and close tone.
Empowering Families
In planning sessions and informational guides, we provide knowledge that strengthens family decision-making.
